Organizing an Effective Web Site Structure
A successful Web site entails developing an effective site structure, also known as a navigation system. These terms often are used interchangeably. The bottom line, however, is that readers want to find information in as few clicks as possible.
Looking at the Big Picture
The first step in developing an effective navigation system is having an overall grasp of the content that needs to be included in the site. Then review the different types of customers who will be reading your site. If there is a topic you know your Web site viewers will want to read, don't make it hard for them to find it.
Major and Minor Site Structures
You don't need to limit your site structure to one navigation system. Most Web sites employ several; some place their main navigation horizontally below a banner, others align it vertically on the left side of the screen. Most will have another location where factual data like directions, contact information and a site map might reside. Also don't forget to include HOME in your navigation system so readers can return there.
In addition to major and minor site structures, most sites employ a secondary navigation structure that branches off the main navigation limbs, i.e., research can be the title of a main navigation limb and the secondary limbs include the titles of the different types of research projects.
Rework the Site Structure Until You Get It Right
Chances are you will need to create several iterations of a site structure until you are sure it is customer-focused and easy to use. Once you are confident you have achieved this objective, you can begin the writing process.