SEO: Search Engine Optimization
Reaching the Top of the Pack
Every organization wants its Web site to rank at the top of the pack in the organic search listings race. Organic search listings or rankings include the sites referenced by Google, Yahoo and other search engines that appear when a Web user searches for information or a site by a specifc keyword. These listings are located under the pay-per-click ads. The search engines find these sites because they have content related to the keyword being searched.
Making Organic Search Placement Work for Your Site
Here are some useful tips for moving your Web site to the top:
• Make your site as content rich as possible. Include useful, relevant information for your readers.
• Optimize keywords in your site. Use the words your customers use when they search for your product or service. Google has a free service that allows you to see how often people search for specific keywords. If these words are relevant to the content of your Web site, add them to your copy.
• Refresh the content of your site often, especially with the latest news about your organization, industry or field.
• Link to other relevant sites and ask them for reciprocal links. Link to industry or professional associations, media outlets, and other sites that receive significant Web traffic.
• Create a newsletter and place its content on your site as a Web page. Not only will you keep in touch with customers, but you simultaneously will be adding fresh content to your site.
• Don't forget to complete browser titles. The search engines use these titles as indicators of content. How often have you seen sites with a home page browser title of index.html?
• Also complete all metadata information such as keywords, descriptions, etc.
Pay Per Click
Let's face it. Every site wants to be at the top of the organic search engine listings and most Web readers will not look beyond the first page of entries. So if your site does not appear on page one, how can you gain the attention of your customers? Pay per click advertising on Google and its affiliated sites, as well as on Yahoo, is a cost-effective, more immediate method for reaching your customers. Web Content Specialist can help you make the leap to this type of advertising.
Social Media
Heard about social media, but don't know where to start with blogs, vlogs, YouTube, Facebook, Twitter and all the other new sites and vehicles to promote your company and Web presence? We can help investigate these options and see how they can fit and enhance your overall marketing plan.